| ABOUT US:
AFD is a comprehensive design studio that offers strategic visual solutions across print and digital media. Our expertise in the sciences of branding, marketing and communication enables us to create significant and lasting design for our clients.
“For a brand, an empowering visual system is essential. That’s what design is all about.” —AFD”
| SPECIALTIES
From the smallest piece to the biggest sign, our expertise extends to six integrated disciplines: branding, editorial, fashion, signage, web and packaging. For each project, a creative team is curated, members are selected based on style and specialty to meet the project objective and ensure success.
| A nexus between North and South America
Ariana Fridman’s professional experience includes designing for large companies in the United States as well as small and medium-sized businesses in Argentina. This diverse background informs her fresh and unique vision, which she applies to each design piece created at the studio.
| ARIANA FRIDMAN
Founder & Creative Director
Ariana Fridman is an Argentinean graphic designer who graduated with honors and achieved the distinction of best portfolio from The Art Institute of California–San Francisco.
At 16, Ariana’s curiosity and daring personality led her to travel the world. In 2008, she moved to the United States determined to further her education and hone her design skills. Ariana earned a Bachelor of Arts degree and started working as a designer for renowned international companies such as L´Oréal, Ralph Appelbaum, Peter Thomas Roth and Kenu.
After seven years abroad, Ariana decided to return to Buenos Aires and launch her own design studio. Ariana’s knowledge of the market, capacity to understand clients’ needs and profound work method are distinguishing features that she applies to each project.
2018:
Ariana participated in the Business Perspectives for Creative Leaders program at Yale University.
Ariana was an invited guest speaker for the UX Design program at the University of California, Berkeley.
2019:
Ariana served as a Professional Jury member for the Packaging and Branding design programs at Palermo University, Buenos Aires.
Ariana designed and produced all the materials for the anniversary event of children’s rights at the Chamber of Deputies of the Nation of Argentina.
Credentials:
Ariana is a member of the American Institute of Graphic Arts.
